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about cross media international

With offices in San Francisco and Tokyo, CMI's primary focus has been on bridging the entertainment worlds between the US and Japan, although the company is also actively doing business in Europe and in other parts of Asia. CMI has worked with major film and television studios including 20th Century Fox, Paramount, and Warner Bros., as well as leading global brands and top-tier international celebrities.

Cross media international

Founded in 2003, Cross Media International (CMI) is a production company with a focus on projects that cross cultures, cross geographies, and cross different media. Covering the realms of advertising, film, games, music, publishing, and television, CMI is a bridge for ideas and opportunities across the Pacific and around the world.


Cross Media International, LLC, has its headquarters on San Francisco's Treasure Island, accessible from the middle of the Bay Bridge. The company's offices are housed in the historic Building Two, which was originally built for the Golden Gate International Exposition of 1939, and since the 1980s, has been used for film, television, and live event productions.

CMI japan

K.K. Cross Media International Japan, has its offices in the Forma Shirokane Building, located in the Shirokanedai neighborhood of Tokyo's Minato district. CMI Japan was formally established in 2004 with support from JETRO – the Japanese government's External Trade Organization. Over nearly 10 years, CMI Japan has developed strong relationships with the leading advertising agencies, game developers, production companies, and studios within the Japanese market.


CMI has helped to produce a number of high-profile advertising campaigns for the Japanese market working with the likes of Justin Bieber, Orlando Bloom, Cameron Diaz, Miranda Kerr, Brad Pitt, and Jean Reno, while working with feature film directors such as Wes Anderson, David Fincher, Isshin Inudo, Spike Jonze, Tarsem Singh, Masahiro Tanaka, and Wong Kar-wai.


Toyota Crown (2012)
As an off-shoot of the extremely successful "Doraemon" campaign for Toyota, CMI co-produced a series of spots for the all new Toyota Crown. Starring Jean Reno alongside the renowned Japanese actor, Takeshi Kitano, the spots were filmed in studio and on location in Japan. The commercial concepts were developed by one of Japan's top creative directors, Hiroshi Sasaki, and were directed by Masahiro Takada with still photography shot by Yoshihiko Ueda.
Orlando Bloom - Kirin Mets Cola (2013)
In early 2013, CMI co-produced the Kirin Mets Cola campaign starring Orlando Bloom for the Japanese market. The campaign concept was created by Takuya Matsuo, with commercials directed by Isshin Inudo and still photography shot by Yoshihiro Makino. A total of four commercials were filmed at Paramount Studios, with this spot featuring a customized 2003 Harley-Davidson Sportster by the renowned motorcycle builder Shinya Kimura of Chabott Engineering.
Brad Pitt - SoftBank Mobile (2007-2009)
For the SoftBank Mobile launch campaign in Japan, CMI co-produced a total of 12 unique spots starring Brad Pitt over the course of a three year period, with shoots taking place in India, Prague, Los Angeles, France, and New York. Each shoot was helmed by a different director, which included Tarsem Singh, Wong Kar Wai, David Fincher, Wes Anderson, and Spike Jonze. The spot featured here paired Brad Pitt with the retired Grand Sumo Champion, Musashimaru, and was written and directed by Spike Jonze.


CMI works with various production partners on a variety of film projects and is actively developing its own slate of original features, shorts, and documentaries.

Human Trust (2013)
CMI was one of the production partners for Human Trust (aka Jinrui Shikin), an international financial thriller directed by Junji Sakamoto and starring an all-star cast including Koichi Sato, Moriyama Mirai, Shingo Katori, Arisa Mizuki, Odagiri Jo, Yoo Ji-Tae, and Vincent Gallo. Distributed by Shochiku, Human Trust led Japan’s box office as the top-grossing new film following its nationwide release on October 19, 2013.
Deus Ex Homine (2011)
In 2011, CMI co-produced the award winning 3D short, Deus Ex Homine, in partnership with Golden Gate 3D. Filmed at various locations throughout the San Francisco Bay Area, the short was awarded NVIDIA's "Best 3D Video of 2011" along with three 2012 Telly Awards. After being screened at the 2012 Robot Film Festival in New York City and the 3D Film Festival in Hollywood, Deus Ex Homine was licensed for inclusion in NBC Universal's "Best of 3D" blu-ray 3D.


CMI has produced more than a dozen games for the Japanese pachinko market, working with most of the major film studios and a number of high-profile Hollywood talent.


Enter the Matrix (2009)
Working in partnership with Warner Bros. and Daiichi Shokai, CMI produced a game for the Japanese pachinko market based on The Matrix trilogy of films, featuring the likenesses of characters played by Keanu Reeves, Laurence Fishburne, Carrie Anne Moss, and Hugo Weaving.

CMI also produced an advertising campaign in partnership with Dentsu to support the launch of the game in Japan, with the spots featured here starring Nukumizu, a well known Japanese comedian who finds himself in the unlikely role of "Neo" while going about his everyday life in Tokyo.
Terminator 2: Judgment Day (2008)
Working in partnership with StudioCanal and Sega Sammy, CMI produced a game for the Japanese pachinko market based on the classic sci-fi action film, Terminator 2: Judgment Day. The game features the likenesses of characters played by Arnold Schwarzenegger, Robert Patrick, Linda Hamilton, and Edward Furlong.

Players are able to take on the role of the T-800 and the T-1000 with a combination of CG gameplay, iconic clips from the film, and music from the original soundtrack including "You Could Be Mine" by Guns N' Roses.


Scott Pilgrim vs. the World (2010)
CMI was asked by Universal Pictures to clear music for use within Edgar Wright's 2010 feature film, Scott Pilgrim vs. the World, an adaptation of the graphic novel series Scott Pilgrim, by Bryan Lee O'Malley. CMI obtained clearance to use a portion of the cult-classic music score from the Final Fantasy II video game, which was featured in the first graphic novel.

In this scene from the film, Michael Cera mindlessly brags to his band-mates that he "learned the bassline from Final Fantasy II" despite having just surprised them with news that he broke up with his girlfriend.
Funny People (2009)
CMI was asked by Universal Pictures to produce and record a track for Judd Apatow’s 2009 comedy, Funny People. Starring Adam Sandler, Seth Rogen, Leslie Mann, and Eric Bana, CMI produced a song for Jonah Hill’s “Cute Cuddly Kittens” segment featured within the film.

Written by Hammer (lyrics) and Tomoko Kataoka (music), performed by Arthur Carbonel, Iphignie Carbonel, Hana Jacobsen, Jay Jacobsen, Anna Kotecki, and Kiori Tanaka, and published by Manual of Errors Artsits Co. Ltd.


CMI has been involved with recording, clearing, licensing and supervising music for a variety of commercials, films, games, and television shows, working with major labels such a CapitolRecords, EMI, Sony, Universal, and Warner/Chappell.


Having worked with numerous high-profile Hollywood entertainment properties within the Japanese market for the past 10 years, CMI more recently began helping to bring select Japanese entertainment properties to audiences in North America.


Tezuka Productions
CMI is both excited and honored to announce that it has entered into a representation agreement with Tezuka Productions to help manage the company’s portfolio of properties within the North American market, with plans to reintroduce many of the late Osamu Tezuka’s masterpieces and reboot select properties across a range of different media.

Credited as the "Godfather of Anime" and most widely known for the beloved Astro Boy which was first introduced to the world as a manga in 1952, Osamu Tezuka is also famous in Japan for many of his edgier creations, some of which are highlighted here, and many of which have been adapted into live-action feature films and TV programs in Japan.

© Tezuka Productions, All Rights Reserved
CMI is working with the Japanese pop artist duo known as UrumaDelvi to manage their impressive portfolio of animated and illustrated properties with the goal of developing opportunities and producing projects within the North American marketplace. UrumaDelvi is well known in Japan for their smash hit Oshiri Kajiri Mushi (aka "Bottom Biting Bug") which set the longest-running record as Japan's most popular music video program for children on NHK. 

UrumaDelvi's other well known properties include Dodobongo, Capsule Samurai, Mr. Calpaccio, Twin Obake, and most recently Psychedelic Afternoon, which was created in collaboration with David Byrne and Ryūichi Sakamoto (pictured right).

© UrumaDelvi, All Rights Reserved


Prior to the triple disasters of March 11, 2011, CMI had already been actively involved working with the Japanese non-profit Table For Two International, and supporting US-based non-profits such as Brad Pitt’s Make It Right Foundation. CMI continues to make efforts to raise awareness for a variety of non-profits within the US, Japan, and around the world.


Unite for Japan – Public Service Announcement (2011)
CMI co-produced this short for the “Unite for Japan” charity campaign spearheaded by Japanese superstar Ken Watanabe. This PSA was used to increase awareness and garner support for the victims of the devastating Tōhoku earthquake and the resulting tsunami and Fukushima nuclear disaster on March 11, 2011. 

PSA Participants: (In order of appearance) Ken Watanabe, Jamie Lee Curtis, John Legend, Apolo Ohno, Paula Abdul, Ben Stiller, Johnny Depp, Maggie Q, Ben Affleck, Rob Marshall, Zac Brown, Sharon Lawrence, Masi Oka, Hideki Matsui, Cillian Murphy, and Jonah Hill.
Unite for Japan - Messages of Support (2011)
CMI co-produced this short video featuring actors, athletes, and musicians delivering hand-written messages of support to the people of Japan. 

In order of appearance: Aisha Tyler, William Shatner, Jamie Lee Curtis, Apolo Ohno, John Travolta, Jennifer Morrison, John Legend, Katy Perry, Masi Oka, Rob Marshall, Sharon Lawrence, Richard Lewis, Paula Abdul, Hideki Matsui, Steph Song, Amaury Nolasco, Robert Patrick, Maggie Q, Philip Seymour Hoffman, Ayako Fujitani, Jonah Hill, Julian McMahon, Ellen DeGeneres, Mikael Hafstrom, Muramasa Kudo, Cobie Smulders, Jake Shimabukuro, Zoe Saldana, Cillian Murphy, Cameron Diaz, Matt Damon, Charlize Theron, Mark Wahlberg, Leonardo Dicaprio, and Clint Eastwood.
Kizuna311 - From the People of San Francisco (2011)
Conceived within days of the devastating Tōhoku earthquake on March 11, 2011, Ken Watanbe and Kundô Koyama launched the kizuna311 campaign as a way of delivering messages of support to the victims of the triple disasters.

CMI produced several short films featuring concerned citizens in San Francisco and New York, which together with the other kizuna311 videos shot in other countries and within Japan have been viewed over one million times.


CMI is continuing to work with NTV and Dentsu on the development of another installment of People Magnet TV, with the next special episode planned for early 2014. Additional TV projects are currently in development for both the US and Japanese markets.


People Magnet TV (2013)
People Magnet TV is a show that encourages viewers to get involved with various social and environmental causes by highlighting the efforts of celebrities and everyday citizens in countries all around the world. The first episode of PMTV aired in Japan on NTV in July of 2013, as a special one hour program as part of NTV’s 60th anniversary celebrations.

CMI was asked to help produce a PMTV pitch video, and the show was ultimately picked up by the network with support from Dentsu. CMI went on to help produce several segments, most notable among them being the lead story about Matt Damonand his efforts to tackle the clean water crisis through the water.orgfoundation which he cofounded.
Lightscapes (2010)
Lightscapes aired in the United States on Discovery Networks HD Theater as an experiential program featuring the large scale lighting display artwork of Akira Hasegawa. Akira's "Digital Kakejiku" artwork was part of the celebrations for the ceremonial re-opening of the Uji Bridge at the Ise Grand Shrine in Japan's Mie prefecture.

Produced in partnership with Cinefugue's Peter Chang, who now heads up Golden Gate 3D, the half-hour show was shot in only two days with a small crew and minimal budget.

WE Are one frame

Everybody can be great...because anybody can serve. You don't have to have a college degree to serve. You don't have to make your subject and verb agree to serve. You only need a heart full of grace. A soul generated by love.


“I insist on a lot of time being spent, almost every day, to just sit and think. That is very uncommon in American business. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business. I do it because I like this kind of life.”
"Warren Buffett”

“I insist on a lot of time being spent, almost every day, to just sit and think. That is very uncommon in American business. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business. I do it because I like this kind of life.”
"Warren Buffett”

Our Process

Everybody can be great...because anybody can serve. You don't have to have a college degree to serve. You don't have to make your subject and verb agree to serve. You only need a heart full of grace. A soul generated by love.





Contast US

Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passion, they cannot alter the state of facts and evidence.

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